To launch Adidas Pickleball’s new MetalBone paddle line, we created a high-energy, multi-platform campaign to generate buzz and spotlight their pro athletes.
The centerpiece: a bold 30-second hero spot shot in Austin, blending dynamic gameplay with stylized athlete reveals to match the MetalBone’s attitude and intensity.
We handled strategy, production, paid media, and post-launch support—delivering stills, social edits, and ad-optimized versions for Meta and Google, plus a full suite of social content to amplify reach.
The result: a visually striking, athlete-driven campaign that positioned Adidas as a key player in pickleball’s growing culture.
