To launch Austin Eastciders’ new Agua Fresca line, we created a bold, playful campaign inspired by the iconic Fantanas ads of the early 2000s.
Each flavor was brought to life as a distinct female character, forming a colorful, personality-driven crew. A custom jingle gave the hero spot the feel of a retro music video with a modern twist.
We led the entire process — from concept and casting to production and delivery — producing 10+ cutdowns for paid and organic social.
The result: a vibrant brand identity that built instant recognition and helped Austin Eastciders stand out in a new category.
