This brand anthem was the centerpiece of Hometown Hero’s summer-to-fall 2024 campaign, highlighting their top-selling THC products as a pathway to presence, balance, and getting back into your groove. From concept to final cut, our team led both the creative and production, crafting a visually rich and emotionally resonant piece that captures the essence of the Hometown Hero brand — bold, grounded, and designed to help you feel more like yourself.
